For too long, manufacturers have focused primarily on their end customer. But what about wholesalers, retailers, employees and partners? Where do you start? A customer’s journey can be complex – and understanding it is crucial for success.
This idea is explored at length in the Knowledge@Wharton report “Customer Journey Mapping Is at the Heart of Digital Transformation”.
In it, you will learn how to:
• Identify digital touchpoints
• Understand the challenges in customer mapping
• Keep things in context
• Determine value propositions and ROI