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The Social marketer vs. the social enterprise

How are financial services using social media?

What’s the state of social media in financial services? Social media efforts in financial services institutions are mostly marketing-led initiatives that focus on branding and customer awareness without sufficient attention to ROI, according to new research from InformationWeek Financial Services and sponsored by us. Read the report of this fall 2014 survey of professionals in banking, insurance, and capital markets for insights on the current — and planned — states of social media use in financial services.

The findings of the research also shed light on the challenges of transcending the current state of social media efforts. In a sidebar, an expert from our Social Media for Business practice offers you insights on how to uncover the value of social media efforts. Register to download your own copy!